Ever wondered how many people enter EuroMillions draws each week? Whether it’s a single ticket or more frequent entries, many are curious about the overall number of participants.
This article explores player numbers, how entries fluctuate over time, and the differences between buying tickets in shops or online. It also looks at reasons for taking part, frequency of play, and variations by age and region.
EuroMillions is a game of chance with no guaranteed outcomes. If you choose to play, make sure it remains within limits that feel comfortable.
Read on to find out more.
Why Do People Play EuroMillions?
People have different reasons for choosing to play EuroMillions. One of the main attractions is the size of the jackpots. Occasionally, these prizes might reach very high sums, drawing attention from across Europe.
In addition to the top prizes, there are opportunities to win smaller, yet still notable, rewards. Some players take part socially, for example, pooling money in groups to buy more entries collectively.
While there are chances to win, outcomes are entirely random, and no strategy may guarantee a win. Participation should be considered a form of entertainment rather than a financial plan.
How Many People Play EuroMillions Regularly?
Participation in EuroMillions is widespread across its member countries. In some nations, a few million tickets might be bought for each draw. Peaks in ticket sales often occur during high-profile prize events, which attract more attention.
Across all countries involved, total entries per draw might reach tens of millions. Regular participants account for a large portion of sales, while occasional players also join during headline prize periods or promotional events. Factors such as economic trends, media coverage, and marketing campaigns may influence how many people decide to enter.
Breakdown of Players by Age and Region
Surveys and general lottery trends reveal patterns in who takes part in EuroMillions. In some countries, adults aged roughly 25 to 54 are most likely to participate, while younger adults enter less often, and older adults might join even less.
Ticket sales are also linked to population size. Larger towns and cities generally report higher total sales than smaller towns or rural areas, though contributions from rural areas remain notable.
The method of purchase varies by age, too. Younger adults tend to favour buying tickets online through official apps or websites, whereas older players are more likely to visit retail outlets like newsagents or supermarkets.
How Many Tickets Does the Average Player Buy?
Most players buy just a few entries per draw. Some stick with the same numbers each time, while others opt for automatic selections, sometimes called Lucky Dips. Groups pooling entries collectively are another common way to increase the number of lines without any individual spending excessively.
During periods of increased publicity, such as when headline prizes grow, some players might buy more tickets, adding to overall sales figures.
Are EuroMillions Ticket Sales Increasing or Decreasing?
The total number of tickets sold varies over time. Sales often rise during large jackpot runs, attracting participants who might not normally enter. For example, during a record jackpot period in 2025, ticket purchases in the UK increased significantly.
Digital entry methods have become more popular over recent years as smartphone usage grows. Retail purchases still make up a notable share, particularly among older demographics. Factors such as household budgets, official regulations, and new digital features also influence participation.
How Do Online Sales Compare to Retail Purchases?
Tickets might be bought online or in person at participating retailers. Online sales have grown as technology allows entry from home, while in-store purchases continue to appeal for practical reasons, including cash payments or combining ticket purchases with other errands.
Both channels contribute to the same draws, whether the main EuroMillions jackpot or supplementary national games such as the UK Millionaire Maker.
If you choose to take part in EuroMillions, it’s important to keep entries affordable and optional. Organisations such as GamCare and GambleAware in the UK provide advice and support for anyone concerned about their participation.
Taken together, these points illustrate a lottery game with broad appeal, shifting patterns of participation, and occasional peaks in interest. Millions of tickets are sold in typical draws, headline jackpots attract additional players, and digital sales continue to grow alongside retail purchases, showing how EuroMillions remains widely played across Europe.
*All values (Bet Levels, Maximum Wins, etc.) mentioned in relation to this game are subject to change at any time. Game features mentioned may not be available in some jurisdictions.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.